PLUSNETMARKETING, INC. AND

MID-STATES SALES & MARKETING, INC., Wilmington DE

2001-2005

Chief Financial Officer   

PlusNetMarketing was the first company to develop and successfully handle all aspects of rebate fulfillment and processing over the Internet, marrying point-of-sale data with redemption information (eRebates), eliminating the need to submit sales receipts and coordinating multiple rebates from various manufacturers into a single check rebate to the customer.  Midstates Sales and Marketing is a manufacturers’ representative company functioning as an outside sales organization in the Mid-Atlantic and Southeastern states for manufacturers in the health and beauty aids industries.   

Reorganized accounting departments and reporting functions for these related companies.  Installed new accounting systems, instituted monthly financial statement reporting system, established annual and monthly budget models, tracked performance and managed and cut expenses.  Developed sophisticated income and expense tracking by rebate manufacturer/retailer and by monthly rebate program.  Managed salary and bonus plans, fringe benefits, 401(k) Plan, insurance policies, etc., developed employee manuals and managed, reviewed and negotiated contracts.

Worked with IT personnel to develop ad hoc rebate check tracking system for millions of transactions ($50 million in annual rebates), coordinated monthly reporting with bank clearinghouse, developed outstanding check tracking system by state for reporting to all 50 states for escheat purposes.  Performed escheat tax research and prepared quarterly escheat tax returns for numerous states.  

WHEELER, WOLFENDEN & DWARES, Wilmington, DE

2000 - 2001

Manager    

Interim position as manager included supervising and scheduling firm staff, developing new business, planning and managing audit, review and compilation engagements, meeting with and advising clients on financial, tax and management matters, reviewing financial statement workpapers and tax returns, performing financial and tax research, handling tax audits and correspondence, evaluating software for clients and the firm, performing numerous special projects and providing bankruptcy and litigation support services. 

  

AMERISTAR TECHNOLOGIES, INC., Wilmington, DE
1998 - 2000
Controller / Senior Vice President – Finance   

Began a relationship with this company as outside CPA in 1990 when company sales were less than $1 million.  Contributed management services, strategic planning, advice and expertise to help this technology company grow to $25 million in sales in 1997.  Prepared annual and interim financial statements, multi-state corporate income and sales tax returns.  Performed tax research and represented the company in governmental audits and assessments.

Joined the company as controller in 1998, as it expanded from a regional business model to a national platform with 6 locations, providing computer hardware solutions and network services to thousands of customers in over 25 states, achieving sales levels approaching $90 million in 1999.  As SVP-Finance, reported directly to CEO, President and COO.  Responsible for all finance, accounting and tax functions and for motivating, developing and training managers and supervisors.

• Built finance department from 7 employees in 1998 to a team of 20 employees in six units in 2000 (accounts receivable, accounts payable, service billing, payroll, sales commissions, and sales/payroll tax).  Overhauled department compensation plan to correct inequities, attract more qualified staff, and motivate department employees.  Retained all key accounting personnel.

• Conceptualized, designed and tailored innumerable detailed accounting systems, functions and solutions.  Formalized accounting department procedures and instituted cross training for employees. 

• Brought all chronically late areas of the accounting function up to date increasing cash flow.  Accounts receivable, accounts payable and cash postings were brought to current status (within one day) at all times.  Accelerated technician time reporting to accelerate monthly service billing cycle.  Also brought all monthly service billing, which had lagged as much as six months, to current status, enhancing cash flow. 

• Negotiated bank financing increasing credit line from $1.5 million to $5.5 million.  Secured additional $1 million in equipment financing, terming out equipment investments to improve working capital and financial statement presentation. 

• Spearheaded and supervised installation of payroll/human resources software, which included well-received direct deposit capability to serve 400 company employees.

GERALD T. BROOKS, CPA, Chester Heights PA
1990 - 1998
Owner / Proprietor

Position as owner included all aspects of running a small business, such as obtaining new business, billing and collecting accounts receivable, handling cash flow and disbursements, managing quality control, personnel, and computer functions. 

Provided financial, tax and management consulting services to clientele.  Clients consisted of "C" and "S" corporations, partnerships, estates, trusts, non-profits, and individuals, engaged in a variety of industries, with revenues to $50 million.  Industries serviced included construction contractors, wholesale and retail sales operations, professional practices, computer hardware and network services firms, manufacturers' representatives, insurance agencies, automobile dealerships, etc. 

SCHIAVI, MARX & BROOKS, CPA’s, Wilmington DE
1983 - 1990
Owner / 40% Partner

Formed a partnership in 1983, and managed one of two firm offices until 1987 when both firm offices were consolidated into one location.  Responsible for new business and operational control of one-third of a $1.2M base of clientele.  Administrative duties included billing and collection, time reporting, scheduling and supervising staff of 15-20, hiring and firing, monthly firm financial statements, cash flow, etc.  Successfully completed voluntary peer reviews by the American Institute of Certified Public Accountants, under joint partner direction.  Client responsibilities were analogous to those while in practice as a sole proprietor.  

Clients were engaged in industries similar in nature to those while in practice as a sole proprietor, but also included restaurants, state agencies, manufacturing operations, property management firms, etc. 

 

GERALD T. BROOKS, CPA, Media PA
1979 - 1983
Owner / Proprietor

Built an accounting practice from scratch to gross revenues of approximately $250,000 in a three-year period, eventually employing 5 full-time personnel.  Clientele included a wide variety of industries.  The proprietorship was merged into the firm of Schiavi, Marx & Brooks in 1983. 

SCHIAVI, PATTERSON & HORTY, CPA’s, Wilmington DE

1973 - 1979

Junior Level Accountant to Junior Partner

Hired as a junior level accountant in 1973.  Progressed to senior level in 1975 and to manager level in 1977. Offered an equity partnership position in 1979.  Declined the offer to establish practice as a sole proprietor. 

CERTIFICATIONS AND EDUCATION